Know your options: Introducing our new website

By Sarah Swain, Head of Marketing at myTomorrows 

We are thrilled to announce the launch of our new website at myTomorrows, marking a significant milestone in our commitment to better serve our community.

This is a significant step forward in our mission to make it straightforward for patients and their physicians to discover and support with accessing clinical trials. We empower patients and their families to know and understand their options as they make the best possible decisions regarding their treatment journey. 

To help make this a reality, we have built powerful technology that efficiently connects patients, physicians, trial sites, and BioPharma worldwide, supporting straightforward and transparent patient awareness and recruitment through the entire clinical trial funnel. 

We are already proud to have supported over 11,000 patients and 2,000 physicians with treatments across 40+ countries and remain focused on continuous improvements in our website and user experience, all backed with human-led support, for patients and physicians to find relevant information. 

In creating our new website, we prioritised practicality, functionality, and above all, accessibility. Inspired by our patient-centric ethos, every aspect of this rebrand was meticulously chosen by our team to enhance the experience for patients and Healthcare Professionals worldwide. 

Our typography reflects a clean and modern aesthetic, allowing us to highlight essential information and emphasise keywords effectively. Meanwhile, our new graphics symbolise the journey of illness with its inevitable ups and downs. We understand that finding treatment can often resemble a winding road, and our graphics aim to reflect the reality of many. 

We put a lot of thought into our photography, which showcases the diversity of our audience, ensuring representation across different ages, abilities, and races. These images not only provide visual depth and a sense of authenticity, with a touch of green symbolising life and hope. 

As you explore our website, you’ll notice our search front and centre, designed for effortless navigation by patients and physicians alike. We’ve made critical materials and information more accessible than ever before, aligning with our dedication to enhancing the user experience for the thousands who visit us daily. 

When conventional care falls short of meeting one’s medical needs, charting a path forward can feel daunting. We understand the challenges of navigating this crucial juncture—it’s like searching for a needle in a haystack. Our mission is to simplify this journey, supporting patients, their families, and physicians to explore all their possible treatment options 

Know your options. Know myTomorrows.